Welcome to our new website!
Dec. 14, 2024

Empowering Future Generations through HBCYou Dolls with Brooke Hart-Jones

Empowering Future Generations through HBCYou Dolls with Brooke Hart-Jones

www.thedollprenuerpodcast.com
 
What if a heartfelt gift could ignite a groundbreaking entrepreneurial journey? In this episode of The Dollpreneur Podcast, we’re joined by Brooke Hart-Jones, the visionary founder of HBCYou Dolls. Brooke’s journey began with a deeply personal mission: to find the perfect birthday gift for her best friend’s daughter. Her friend, a proud HBCU soror, inspired Brooke to create a gift that would honor their shared cultural heritage and celebrate the legacy of historically Black colleges and universities. When Brooke couldn’t find what she was looking for, she took matters into her own hands—giving rise to HBCYou Dolls.  

We also dive into the unexpected opportunities that arose during the pandemic, which allowed Brooke to expand her vision and create personalized HBCU-themed dolls that resonated with so many. As Brooke shares her incredible story of transforming an idea for a gift into a thriving business, we also discover how her background as a buyer and her collaboration with Purpose Toys became key drivers of her success, and hear her advice on resilience and adaptability in the ever-changing retail landscape.

Her work underscores the vital importance of representation in children’s toys and the broader impact it has on shaping identity and inspiring future generations.


Whether you’re an aspiring entrepreneur or a supporter of cultural heritage, Brooke’s story is a powerful testament to the transformative power of entrepreneurship and the importance of community support for diverse doll makers. Don’t miss this inspiring conversation about turning passion into purpose and sparking meaningful dialogues about education and identity—one doll at a time.  To learn more about HBCYou Dolls, please visit HBCYou – Purpose Toys

Send us a text

Thanks for joining us on The Dollprenuer™ Podcast! We hope you enjoyed the episode and feel inspired by our amazing guests and learn something new about the creative people within the doll community.

We would love for you to stay connected so please subscribe to us on Instagram, FB & our Youtube Channel all @thedollpreneurpodcast

You can also subcribe to The Dollprenuer™ Podcast newsletter by visiting our website The Dollpreneur™ Podcast to subscribe.

Until next time, have a Dollpreneur™ Fabulous Day!

Chapters

00:00 - Celebrating Doll Creators and Entrepreneurship

10:14 - Unexpected Entrepreneurship Journey

15:45 - Empowering Doll Entrepreneurs

Transcript

WEBVTT

00:00:00.580 --> 00:00:09.195
Hello everyone, welcome to the Dollpreneur Podcast, where I get to chat and share with you the amazing doll creators and creatives from around the world.

00:00:09.195 --> 00:00:20.955
I am your host and creator of the Dollpreneur Podcast, georgette Taylor, and I'm so excited to highlight the inspiring stories from the people who keep the doll community buzzing with creativity and passion.

00:00:20.955 --> 00:00:35.429
So, whether you're a long-time doll lover or just curious, looking for something new and creative to listen to, join us for engaging powerful and insightful conversations that celebrate the heart and soul of the people within the doll community.

00:00:35.429 --> 00:00:36.851
So what do you say?

00:00:36.851 --> 00:00:38.402
Let's get this show started.

00:00:38.402 --> 00:00:48.648
Hello everybody, welcome to the Dollpreneur Podcast, where we're here to celebrate creativity, passion and entrepreneurship of doll creators from around the world.

00:00:48.648 --> 00:00:53.948
I'm your host, georgette Taylor, and I'm so excited to have with us today Brooke Hart-Jones.

00:00:53.948 --> 00:01:04.126
Brooke is the founder of HBCU Dolls, a doll and toy brand inspired by Black colleges and universities, and I want to welcome you to the Dollpreneur Podcast, brooke.

00:01:04.126 --> 00:01:05.882
Thank you so much for being here.

00:01:06.385 --> 00:01:08.051
Thank you so much for having me.

00:01:08.051 --> 00:01:09.536
I'm so excited to meet you.

00:01:09.816 --> 00:01:11.421
Yeah, I'm so excited to meet you too.

00:01:11.421 --> 00:01:16.721
I just love what you're doing and I can't wait to have my audience listen to your story.

00:01:16.721 --> 00:01:24.405
But before we dive into your little incredible journey with the HBCU Dolls, I just wanted to know can you share a little bit about Brookhart Jones?

00:01:24.405 --> 00:01:29.034
Tell us that story and what shaped the person behind inspiring this brand?

00:01:29.859 --> 00:01:33.986
Okay, so I am a wife and mother of two.

00:01:33.986 --> 00:01:35.129
I live in Texas.

00:01:35.129 --> 00:01:38.295
I graduated from Hampton University.

00:01:38.295 --> 00:01:48.515
I come from a long line of HBCU grads, a long line of people who value Black history and it's important.

00:01:48.515 --> 00:01:55.834
So I really grew up learning Black history at an early age and really, you know, becoming a passion of mine.

00:01:56.161 --> 00:01:59.748
And then also, my mother was a doll lover.

00:01:59.748 --> 00:02:03.621
I consider myself a doll lover, but she would collect dolls.

00:02:03.621 --> 00:02:19.492
She, as I come to learn more about the doll community, she was definitely a novice, definitely not a professional collector, but she did really love dolls and kept a lot of dolls around her until her death.

00:02:19.492 --> 00:02:28.974
So you know, all those things, kind of, as I look back, were definitely shaping me for what I'm doing now.

00:02:28.974 --> 00:02:32.819
And then I have a background in retail merchandising.

00:02:32.819 --> 00:02:52.652
I was a buyer in the retail corporate space for almost two decades and so kind of all those things, all those kind of roads and twists and turns in my life were leading me here and, of course, didn't know it, didn't know why, but kind of leading me here in 2020.

00:02:52.652 --> 00:02:55.669
It became HBCU Dolls.

00:02:56.219 --> 00:02:56.501
Wow.

00:02:56.501 --> 00:02:59.165
Well, how did your experience as a buyer prepare you to?

00:02:59.366 --> 00:03:08.866
you know, build a doll brand celebrating HBCUs a doll brand celebrating HBCUs, just kind of knowing.

00:03:08.866 --> 00:03:17.735
Well, probably you know the number one thing not taking things personal when approaching retail companies, kind of understand their thought process and being able to kind of navigate that.

00:03:17.735 --> 00:03:19.401
It's still tough being on the other end.

00:03:19.401 --> 00:03:30.568
I'm not going to make it seem like it's made things easy, but it gives you a back-end knowledge how things work and understanding not taking things personal, it just kind of understanding from the other side.

00:03:30.568 --> 00:03:52.324
I used to joke, you know, long before HBCU dolls was a thought, I would joke to myself like, wow, it would be the ultimate karma if I'm ever on the other side, ever on the other side, and you know exactly, exactly.

00:03:52.324 --> 00:03:56.973
So just kind of that, that knowledge of how they operate and what they're looking for and you know it's a volatile business.

00:03:57.073 --> 00:03:59.667
It's a you know, and you just can't take it personal.

00:03:59.667 --> 00:04:00.931
You got to have some thick skin.

00:04:00.931 --> 00:04:03.586
Your baby may not be well-rece.

00:04:03.586 --> 00:04:05.129
Uh from by everyone.

00:04:05.129 --> 00:04:07.983
Um, really Okay.

00:04:07.983 --> 00:04:11.770
You gotta you gotta keep it moving so that's true.

00:04:11.850 --> 00:04:12.211
That's true.

00:04:12.211 --> 00:04:17.290
So it gives you, it gave you a different perspective, even though you are on one side of the coin.

00:04:17.310 --> 00:04:22.351
Like you said, when you became a part of the other side of the coin, right what was?

00:04:22.351 --> 00:04:40.627
Uh, even though you you kind of knew what the other side of the coin, right, what was, even though you kind of knew what the other side of the coin went through when they were trying to present their you know their products or dolls, or whatever it was they were bringing, to market, what was the one unexpected challenge that you faced when you started bringing, or tried to bring, your HBCU dolls to major retailers?

00:04:42.449 --> 00:04:45.428
So I'm going to preface this by saying I didn't do this alone.

00:04:45.428 --> 00:04:54.733
So I partnered with Purpose Toys, who had resources, had a foot in the door, and so they made that process a lot easier for me.

00:04:54.733 --> 00:04:58.149
So they kind of handled a lot of that.

00:04:58.149 --> 00:05:09.809
But getting them to understand, you know there's been a lot of complaints about not having as many schools and you know we had an idea of schools we wanted to carry.

00:05:09.809 --> 00:05:14.494
They had their own opinion and also, oh, they decide.

00:05:14.494 --> 00:05:30.810
You know which stores will carry that position where you're allocating to different stores and you have data on the demographics of certain stores and you know, and it just always doesn't line up, but you only have the data you have.

00:05:31.802 --> 00:05:35.331
And so the store is not getting to, you know.

00:05:36.221 --> 00:05:44.947
Getting to the places where you feel like they need to be at Exactly, and that's tough because we have no power over that.

00:05:45.067 --> 00:05:49.452
Once we sell them, the dolls, they put it where they, you know, think it should fit.

00:05:49.452 --> 00:05:51.035
And that's tough because we have no power over that.

00:05:51.095 --> 00:05:53.738
Once we sell them the dolls, they put it where they, you know, think it should fit.

00:05:53.738 --> 00:05:54.680
Okay, so your dolls are in retail.

00:05:54.680 --> 00:06:02.608
So that's a little bit different, I think, than a lot of people who are a lot of doll makers, who just sell their dolls specifically on their own website Exactly, and there's pros and cons to both processes.

00:06:02.627 --> 00:06:03.711
For sure, for sure.

00:06:04.461 --> 00:06:07.711
So you didn't have that unexpected challenge bringing the dolls to the market.

00:06:07.711 --> 00:06:12.065
What challenges did you have creating the dolls, because I think that's a whole nother challenge.

00:06:12.387 --> 00:06:24.531
Oh, yeah, yeah, because I'm you know, to be frank, I'm not a doll maker, I'm a visionary had an idea for a doll when I was doing it on my own, I was handcrafting.

00:06:24.531 --> 00:06:28.382
I was buying a doll wholesale from craft stores.

00:06:28.382 --> 00:06:34.661
I'm customizing the doll and then when I partnered with Purpose Toys, they had the manufacturing resources.

00:06:34.661 --> 00:06:37.786
So it's a lot.

00:06:37.786 --> 00:06:55.908
Because you want our skin tones to be, you know, reflective of the community, you want our hair textures and we're such a beautifully diverse, beautifully diverse people and so it's hard to kind of reflect for everybody to see themselves.

00:06:55.908 --> 00:07:16.375
So that's tough, you know, and just an 18-inch doll is very expensive to make and wanted to make it accessible to mass market, hitting those benchmark numbers that everybody needs to make to be in business and trying to produce the quality that you want.

00:07:16.375 --> 00:07:17.175
It's tough.

00:07:17.175 --> 00:07:19.427
Very proud of what we did.

00:07:19.427 --> 00:07:27.747
Of course there's things we had to compromise and sacrifice, but I'm happy from for what we that's right, what you're able to produce.

00:07:27.807 --> 00:07:29.637
Yeah, yeah, I totally understand.

00:07:29.637 --> 00:07:35.504
I mean, there's definitely those, like you said, those different qualifications that you're not, you're not thinking about when you want to create a doll.

00:07:35.504 --> 00:07:43.805
You know, like you said, you have this vision, I want to create a doll, and for that person that's not on the other end yet, right, right, they're just thinking about it.

00:07:43.805 --> 00:07:48.091
It seems simple, it seems like a simple process, but it's not.

00:07:48.091 --> 00:07:56.810
Like you said, especially when you're creating a doll of color, there's so many different choices of colors and so many undertones and so many hair textures.

00:07:56.810 --> 00:08:02.067
How do you, like you said, find a happy medium for yourself when you're creating?

00:08:02.086 --> 00:08:11.192
that Case in point, we decided to go with molded underwear, meaning underwear is built on the actual doll yes on the doll right.

00:08:11.192 --> 00:08:16.750
Our people do not like I get so many complaints about she does not have underwear.

00:08:16.750 --> 00:08:19.886
I had to go buy some underwear to put on her before I gave to my.

00:08:19.886 --> 00:08:23.262
My granddaughter or my niece wanted to know why she didn't.

00:08:23.262 --> 00:08:29.471
You know it's the underwear, but the amount of extra costs underwear would have been.

00:08:30.982 --> 00:08:50.389
And so we had to make that decision to do the molded underwear, which is which is standard in the doll community, but it's a cultural thing for, you know, especially older generation black women, if the doll has a dress on, they want to see some underwear, especially a short dress.

00:08:50.389 --> 00:08:56.124
So that's been tough, you know, and I understand and I sympathize.

00:08:56.124 --> 00:09:05.471
I definitely understand that point of view, but I also understand that that underwear would have cost over an extra dollar in the manufacturing process.

00:09:05.471 --> 00:09:06.352
It's a lot.

00:09:06.679 --> 00:09:09.668
Yeah, it is definitely a lot of stuff, A lot of things to think about.

00:09:09.668 --> 00:09:20.750
You know, on that perspective, you know what sparked the moment for you when you realized you wanted to bring the magic, I guess, of HBCU into dolls and into children's play.

00:09:20.750 --> 00:09:22.092
What was that moment for you?

00:09:27.019 --> 00:09:27.400
children's play.

00:09:27.400 --> 00:09:28.361
What was that moment for you?

00:09:28.361 --> 00:10:06.576
So okay, so I'm a proud HBCU grad, but I have a friend who she takes my pride to the 10th grade right, and she has a little girl so sweet and I her birth, and this is, during the pandemic, one of the first times in my life that I'm able to sit still Okay now I still have a kindergarten and first grader, so it's still chaotic to some degree, but it's the first time in a long time where I'm not driving over 30 miles to work back every day, rushing to pick up my children by the cutoff, you know, running the soccer prep.

00:10:06.576 --> 00:10:14.272
So life has slowed down for me more, you know, more so than it had in a long time.

00:10:14.272 --> 00:10:26.150
So, and I've always been an idea person, but it was the first time I was actually able to have an idea and not have to push it out because I have so many things to do, places to be.

00:10:26.150 --> 00:10:29.145
So I was able to kind of act on this idea.

00:10:29.267 --> 00:10:32.552
So I, um, my friend's daughter, her birthday was coming up.

00:10:32.552 --> 00:10:41.788
I said, oh, it would be so cute you know it's the pandemic, I won't be able to, you know, see her, to send her an HBCU doll for her birthday.

00:10:41.788 --> 00:10:49.486
I'll just just go online, order it, have it shipped, start searching and can't find it.

00:10:49.486 --> 00:10:51.916
And I'm like I've seen this before.

00:10:51.916 --> 00:10:58.600
Right, I thought I'm pretty sure I've seen this, you know, and I think I'm, you know, master Googlist.

00:10:58.600 --> 00:11:03.363
I'm searching, I'm searching and I'm like wow.

00:11:03.363 --> 00:11:21.399
And so my first thought is okay, maybe I can put one together for her.

00:11:21.399 --> 00:11:27.032
And then I found a doll from a craft store.

00:11:27.032 --> 00:11:28.414
I found uniform.

00:11:28.414 --> 00:11:40.254
I personalized it, shipped it to her and her mom loved it even more than she did, and they put it on social media.

00:11:40.254 --> 00:11:44.346
And then people were asking me to make one and I'm like, wait what?

00:11:44.346 --> 00:11:49.360
Oh, okay, and you know, I'm like maybe this is something I can do.

00:11:49.360 --> 00:11:53.509
And that's kind of how it started.

00:11:53.509 --> 00:11:56.830
Wow, that's so cool, though that's so cool, though, that's so cool.

00:11:56.951 --> 00:11:59.783
They were like make one, and you're like OK, wait a minute, I only made one.

00:11:59.783 --> 00:12:01.522
I got to make a number one.

00:12:01.522 --> 00:12:03.220
How is that going to happen?

00:12:03.421 --> 00:12:04.384
Like I'm getting orders.

00:12:04.384 --> 00:12:06.602
I don't even have a name for this business, Right?

00:12:09.658 --> 00:12:10.562
That wasn't the vision.

00:12:10.562 --> 00:12:12.962
We did a business at the time, right.

00:12:12.962 --> 00:12:21.327
So after they said okay, after you said okay, I think I could do this, what was your next step to finding that person to help you with that?

00:12:21.327 --> 00:12:35.000
Because you know, I know when I was making the big, beautiful dolls, you know I just went into stores and I looked on boxes to see who manufactured what and then hopefully I could call somebody you know back then but that was 1999, you know that was so many years ago.

00:12:35.000 --> 00:12:39.365
Now hopefully they have a little bit more people that you can reach out to and mentor.

00:12:39.365 --> 00:12:41.469
You know that can mentor you through that process.

00:12:41.469 --> 00:12:42.811
And I know you found Purpose Toys.

00:12:47.715 --> 00:12:48.416
So how did that come about for you?

00:12:48.416 --> 00:13:01.722
So you know, this journey has been so divinely ordered that's the only way I can describe it, because, from a person who can describe it, because, um, from a person who I never desired to be an entrepreneur, I is not something I saw for myself.

00:13:01.722 --> 00:13:16.245
Um, you know, I like creativity and being creative and doing things, but just, I just really didn't see, because I've I've been blessed to see a lot of entrepreneurs in my family and I I know what it takes.

00:13:16.245 --> 00:13:23.174
I don't glorify entrepreneurship by any means and so, yeah, so it's been divinely ordered.

00:13:23.174 --> 00:13:31.520
So I was doing it on my own and then Purpose actually reached out to, they found me Okay, that's cool and reached out to me.

00:13:31.520 --> 00:13:39.581
And you know, I hear so many people who, like I say, all I can say has been divinely ordered.

00:13:39.581 --> 00:13:52.231
Because, you know, I know that's not typical to you know, within a, within two years of an idea to go from idea to store is nothing short of a miracle.

00:13:52.434 --> 00:13:53.679
Yes, that's so true.

00:13:53.679 --> 00:14:02.950
Yeah, so, and I mean more beyond my wildest dreams, my wildest vision, you know what happened.

00:14:02.950 --> 00:14:05.524
So all I can say it was definitely divinely ordered.

00:14:05.524 --> 00:14:12.908
So, yeah, they reached out to me and asked did I want to scale the business, Did I need resources?

00:14:12.908 --> 00:14:15.000
And just started having conversations with them.

00:14:15.000 --> 00:14:17.125
And that's beautiful, when we are conversations with them.

00:14:17.446 --> 00:14:18.750
That's beautiful when we are.

00:14:18.750 --> 00:14:20.580
Yeah, that's really beautiful.

00:14:20.580 --> 00:14:21.261
I love that.

00:14:21.261 --> 00:14:21.964
I love that.

00:14:21.964 --> 00:14:25.563
What was the story behind choosing Hampton University as your alma mater?

00:14:28.875 --> 00:14:53.341
I wanted a school on the East Coast that was co-ed, and a family friend a few years older than me attended and she told me about it and my sister had visited before my sister's 12 years older than me and so, um, she had, she had visited the campus before, so she had a little bit more knowledge of it was able to tell me, and so it just kind of happened.

00:14:53.360 --> 00:15:08.788
I, I knew I had another friend from the Dallas area who had moved to Virginia, his father's job had moved him to Virginia and we kept in touch and you know he mentioned he is like, yeah, I'm thinking about going to this school not too far from where I live now.

00:15:08.788 --> 00:15:12.051
I said, oh, you know, I've been thinking about it.

00:15:12.051 --> 00:15:15.684
He's like really, I said yeah, you know, because I'm in Texas, he's in Virginia.

00:15:15.684 --> 00:15:21.466
So he was shocked at and this is like right on the cusp of the internet era.

00:15:21.466 --> 00:15:24.445
So you know, we were starting to get online, taking forever.

00:15:24.445 --> 00:15:27.803
So I was able to kind of look it up on the internet a little bit.

00:15:27.803 --> 00:15:45.044
A little bit it took, you know, took like an hour to pull up and I'm like, oh OK, this sounds really cool and you know you would get pantslets and things.

00:15:45.044 --> 00:15:45.586
You know I went.

00:15:45.586 --> 00:15:46.389
I never stepped foot in Virginia before.

00:15:46.408 --> 00:15:50.158
Got on a plane by myself and went there, so divinely ordered, I had to say.

00:15:50.158 --> 00:15:55.509
And I looked back because I was very shy, very shy, somewhat introverted.

00:15:55.509 --> 00:15:59.559
I had a lot of friends but I was always like the quiet one in the group, you know.

00:15:59.559 --> 00:16:11.605
And and to think that I got on a plane by myself from Texas to Virginia, hampton, virginia, luckily my sister, she met me there.

00:16:11.605 --> 00:16:16.644
She was living in Detroit at the time, so she flew, I flew from Dallas and she helped get set up.

00:16:16.644 --> 00:16:20.846
But it's definitely one of the best decisions I ever made, wow.

00:16:21.355 --> 00:16:37.404
Well, you know, it inspired, you know and inspired these dolls, Like you said, I really, in all things, I think that we go through, whether the challenges or triumphs or anything like that, it's usually always, you know, divinely ordered to teach something to inspire other people.

00:16:37.404 --> 00:16:38.947
I totally believe in that.

00:16:38.947 --> 00:16:52.807
How do you hope that the HBCU Dolls inspire you know, future generations of, not just young entrepreneurs, but just sharing the information and the mission of you know historically Black colleges and universities?

00:16:53.394 --> 00:16:54.437
Yeah, absolutely.

00:16:54.437 --> 00:16:59.340
You know, dolls play such a role in the development of children, right?

00:16:59.340 --> 00:17:21.784
So being able to plant that seed early on, not only about HBCUs specifically, but increasing education, goal setting, working hard and just the history of HBCUs and what they've meant to our culture, to this country, you know, they're just meant to inspire and create more conversations.

00:17:21.784 --> 00:17:30.587
I've seen videos of, in a fun way, you know, parents being able to say, oh, she's a cheerleader for HBCU.

00:17:30.587 --> 00:17:31.536
Do you know what this is?

00:17:31.536 --> 00:17:37.627
Because you can, you know you can have conversations with children and it just kind of one ear out the other, Right?

00:17:37.769 --> 00:17:42.439
Right you have something tangible and fun and to be able to connect it.

00:17:42.439 --> 00:17:45.606
That way you're going to be able to retain it.

00:17:45.606 --> 00:17:48.704
A better chance of them retaining it, you know right.

00:17:48.704 --> 00:17:53.519
So it's been fun just seeing the conversations that they've sparked.

00:17:53.519 --> 00:17:57.041
You know, this is the school.

00:17:57.041 --> 00:18:00.865
You know auntie so-and-so went to, or I went to, oh, this is daddy.

00:18:00.865 --> 00:18:03.366
Oh, really, you know, so it becomes.

00:18:03.366 --> 00:18:07.690
They become more inquisitive and with that information.

00:18:07.710 --> 00:18:09.111
So yeah, I think that's.

00:18:09.111 --> 00:18:09.872
I think that's true.

00:18:09.872 --> 00:18:13.119
I know you collaborated with Purpose Toys.

00:18:13.119 --> 00:18:18.221
Are there other collaborations for HBCU dolls that you know hasn't happened yet, that you would like to have happen?

00:18:18.701 --> 00:18:22.296
Oh, so many, so many ideas, so many dreams.

00:18:22.296 --> 00:18:27.304
I'm still navigating the doll market.

00:18:27.304 --> 00:18:32.316
We got here quickly, but it's going to take a lot to stay here.

00:18:32.316 --> 00:18:36.999
So a lot of things in the works, anything you?

00:18:37.019 --> 00:18:38.660
can share Anything you can tell.

00:18:38.680 --> 00:18:43.923
No, unfortunately not, I'm good with that, but please stay tuned.

00:18:43.923 --> 00:18:45.825
A lot of exciting things for sure.

00:18:46.886 --> 00:18:53.305
So what advice would you give, you know or offer, I guess, other entrepreneurs that are coming up, you know, when they embark on their journey?

00:18:53.305 --> 00:19:03.777
I know, like you said, you didn't do a lot of the back end, I guess, in retail and how to get into the market, but you did a lot of the work up front, you know, and somebody reached out to you.

00:19:03.777 --> 00:19:08.156
You still had to be a part of the way those dolls looked and all of those things.

00:19:21.125 --> 00:19:22.750
So what advice would you offer somebody else who's looking to do something?

00:19:22.750 --> 00:19:23.893
I would say decide what lane you want to be in.

00:19:23.893 --> 00:19:24.253
Is it mass market?

00:19:24.253 --> 00:19:25.115
Is it want to direct a customer?

00:19:25.115 --> 00:19:28.285
And don't feel like you need mass market to be validated.

00:19:28.285 --> 00:19:29.970
You know what I mean.

00:19:29.970 --> 00:19:30.491
That's good.

00:19:30.491 --> 00:19:34.567
Need mass market to be validated?

00:19:34.567 --> 00:19:35.107
You know what I mean.

00:19:35.107 --> 00:19:38.114
Like, mass market doesn't work for everyone and it's not necessarily the the prize.

00:19:38.114 --> 00:19:49.198
And then don't be afraid to partner with others, don't be afraid to collaborate and let your mission guide you.

00:19:49.198 --> 00:19:51.316
For sure, yeah, because I think I think you're right.

00:19:51.255 --> 00:19:58.236
For sure, yeah, that's a really good one, because I think you're right when you said that that arena may not be for you based on your mission.

00:19:58.236 --> 00:20:08.657
But if you don't know your mission, if you don't, like you said, if you don't really know your vision, that can be kind of misguided in a way, because it's really not built for what it is that you want to have happen, what it is that you want to have happen.

00:20:08.678 --> 00:20:20.532
But on the flip side and you know, me included and we as a community have to do a better job of supporting our founders and entrepreneurs, even if they're not in mass market too.

00:20:20.532 --> 00:20:32.396
So I understand, you know, I understand that the consumers sometimes put credibility based on where you're sold, and it shouldn't be like that, right.

00:20:32.396 --> 00:20:39.696
So we as a community have to do a better job of supporting all founders, no matter where their products are.

00:20:40.325 --> 00:20:41.929
So that's yeah, that's true.

00:20:41.929 --> 00:20:45.116
I mean, you know that was one of the reasons why I wanted to do the show.

00:20:45.116 --> 00:20:46.950
You know that I have been doing the show.

00:20:46.970 --> 00:20:49.777
Thank you for the work you know I did the other show.

00:20:49.777 --> 00:20:59.875
You know, in the doll world I continue to do it through this podcast because I know that all the doll makers that I've met my journey of creating dolls I didn't see their dolls on the shelves.

00:20:59.875 --> 00:21:06.785
You know what I mean and I really wanted it to be a place where people can see whether you're on the shelf or you're not on the shelf.

00:21:06.785 --> 00:21:13.115
You know that your work is still valuable and that people need to know who these people are, absolutely Because they're doing great work.

00:21:13.115 --> 00:21:23.733
You know representing I mean, trust me, a lot of the ideas that we've brought to the table and creating dolls have been put into retail and created.

00:21:23.733 --> 00:21:27.627
So you know there's a lot of vision, a lot of you know a lot of hard work that goes into that.

00:21:27.949 --> 00:21:32.919
I've learned so much the last four years just on this journey.

00:21:32.919 --> 00:21:41.028
Like I thought my mom was a doll collector until I learned what the real doll collectors were you know.

00:21:41.028 --> 00:21:44.778
But yeah, I've learned so much about the doll community.

00:21:44.778 --> 00:21:58.857
You know black doll collectors from whether it be the show that's in detroit every year, um, and sitting in on the symposium that duke has started hosting yes, yes, I was a speaker there last year.

00:21:58.897 --> 00:22:00.748
Yeah, it was so great to see.

00:22:00.768 --> 00:22:02.992
It's beautiful, it's really.

00:22:02.992 --> 00:22:11.653
You know, I always knew there was history and black dolls and uh, but it just really, really uh, opened my eyes.

00:22:11.653 --> 00:22:12.453
What eyes.

00:22:12.453 --> 00:22:31.232
The symposium last year and just everything I've learned over the last four years and the beautiful documentary Black Barbie came out and listening to the story of the lady not only Kitty Perkins, but the lady who worked there.

00:22:31.553 --> 00:22:36.435
Right the one that the story really was created for Kitty Perkins, but the lady who worked there Right the one that the story really was created for.

00:22:36.455 --> 00:22:45.280
So you know, just a beautiful legacy, beautiful storytelling and history preservation, and it's just beautiful.

00:22:45.861 --> 00:22:49.423
Well, you know the fact that what's beautiful, you're a part of that too.

00:22:51.404 --> 00:22:53.609
I know right, you don't think about it like that.

00:22:53.630 --> 00:23:04.326
No you are, but you are part of that because you created these dolls and your mission is really to showcase the history and the knowledge of, you know, HBCUs and you created a doll.

00:23:04.326 --> 00:23:08.134
You're in that space now I trust me, I understand.

00:23:08.194 --> 00:23:09.498
I don't think of things like that.

00:23:09.498 --> 00:23:12.928
I don't connect dots like that.

00:23:13.067 --> 00:23:18.459
But wow, okay, you know it's funny, and I'm saying this because I felt it happened to me that way.

00:23:18.459 --> 00:23:22.673
I did not think, you know, us creating a plus size fashion doll was significant.

00:23:22.673 --> 00:23:25.558
It was significant to us because we were plus size women.

00:23:25.558 --> 00:23:34.900
I never thought of myself either as being part of that historical mark of creating dolls, you know, until somebody said that to me.

00:23:34.900 --> 00:23:42.977
Like, I'm sharing that with you because I think it's important that we know our place in that too, in that history of doll makers and doll creators.

00:23:42.977 --> 00:23:46.585
You know, being black women in this space Really important.

00:23:46.585 --> 00:23:48.346
So, yeah, so, thank you so much, thank you for everything you've done.

00:23:48.386 --> 00:23:49.247
So, yeah, so thank you so much.

00:23:49.247 --> 00:23:51.929
Thank you for everything you've done, Thank you.

00:23:51.989 --> 00:23:53.650
Thank you for bringing them to the market.

00:23:53.650 --> 00:23:57.192
I mean thank Purpose Toys for helping you to do that and seeing that vision too.

00:23:57.192 --> 00:23:59.153
You know, I think that's so important.

00:23:59.153 --> 00:24:09.739
Like you said, it's important to be able to have those people that can mentor you and help you grow to another level in this space, because it's very difficult and it costs a lot of money.

00:24:09.759 --> 00:24:12.080
It costs a lot of money.

00:24:12.080 --> 00:24:14.021
Oh my gosh, it costs a lot of money.

00:24:14.281 --> 00:24:15.563
So I do want to ask you that though.

00:24:15.563 --> 00:24:29.056
So for the people who are coming that are new into that industry, like, what would you think would be a realistic and I'm not asking you how much you spent, but what do you think would be a realistic budget to consider for creating and manufacturing dolls?

00:24:29.056 --> 00:24:36.507
Because I think they come in with a, with an idea of they don't really need a lot of money or that they can piecemeal it, and it just doesn't work that way.

00:24:37.588 --> 00:24:38.431
It doesn't.

00:24:38.431 --> 00:24:42.839
So I approached it differently.

00:24:42.839 --> 00:24:54.859
I had a different kind of contract situation Purpose Toys that allowed to not have to up front but to get money on the back end, on the back end yes.

00:24:54.859 --> 00:24:58.494
Yes, so I'm grateful for that.

00:24:58.494 --> 00:25:08.195
From what I've been told, I mean, just the tooling alone can cost you a couple million dollars, you know, depending on where you're being manufactured.

00:25:08.195 --> 00:25:13.771
So it can get high into the seven figures just to get started.

00:25:15.548 --> 00:25:48.554
So it's definitely a financial commitment, definitely requires a lot of resources, and that's why the market is pretty much dominated by a handful of companies of conglomerates because of how expensive it is yeah, yeah, and and I think, like even with the, even beyond the tooling right, you know, you still have to purchase a certain amount of dolls, which is not a small amount of dollars huge runs of dollars yes, yes you know and, and and.

00:25:48.554 --> 00:25:55.576
That then chips into how much you're going to charge and that and that cost then goes to the people who want to purchase that doll.

00:25:55.986 --> 00:25:57.750
And it's not done here in the US.

00:25:57.750 --> 00:26:01.417
So it's there's a disconnect there, which which can be tough.

00:26:02.026 --> 00:26:03.535
I was curious how did that work for you?

00:26:03.535 --> 00:26:10.037
Because everybody, like you said, everybody's different, like when we, when we started our, our cost was rolled into the making of the doll.

00:26:10.037 --> 00:26:18.747
It, our cost, was rolled into the making of the doll, so our cost was rolled into the tooling and then based on how much we purchased from them per doll, you know, and it was still very expensive.

00:26:18.747 --> 00:26:20.734
Again, I was in 1999.

00:26:20.734 --> 00:26:23.404
So 2000, 24 years later, it's way more money.

00:26:23.525 --> 00:26:25.974
And it's so funny you saying 1999, 2000,.

00:26:25.974 --> 00:26:27.821
That doesn't sound like a long time.

00:26:27.821 --> 00:26:33.114
I have to remind myself that was over 20 years ago, but it doesn't sound like you know.

00:26:33.114 --> 00:26:37.432
I was an adult at that time, so that wasn't very long ago, you know.

00:26:39.665 --> 00:26:53.076
It really was like you were talking when you were talking about, you know, when you were working with somebody or when you were looking for the school and you had to get online and try to find information you know, people don't understand like it just was not as robust as it is now.

00:26:53.076 --> 00:27:00.094
You know, even trying to hold the business together with somebody who lives in another state was just just very hard to do, you know.

00:27:00.094 --> 00:27:08.348
So, yeah, but but I'm I'm just very happy that you're in that space and I'm very happy to see those beautiful dolls, because they're just so cute.

00:27:08.348 --> 00:27:24.250
I love them, I think they're so cute and I really I really can't wait to see what else you have coming down the pike to introduce more people to, you know, hbcus and have them understand the importance of those things, especially with well, you know, with the climate that we're going into.

00:27:24.250 --> 00:27:31.511
I think it's very important Absolutely that, in the forefront, share a little bit about where people can find your dolls and learn more about your story.

00:27:32.031 --> 00:27:33.433
Yeah, absolutely so.

00:27:33.433 --> 00:27:44.672
The dolls are available online, primarily now in select stores, but easier to find online Walmart, target and Amazon.

00:27:44.672 --> 00:28:07.645
You can find updates on you know, updates on you know products, new things that are going on on our Instagram page, hbcyoudolls.

00:28:07.645 --> 00:28:08.709
So that's HBCU dolls on Instagram, facebook.

00:28:08.709 --> 00:28:09.329
And yeah, please follow us.

00:28:09.329 --> 00:28:12.538
We'd love for you to engage with us and so you can see all the things we have going on.

00:28:13.086 --> 00:28:16.875
Well, thank you so much for being on the Dolls with Noir podcast.

00:28:16.875 --> 00:28:19.147
I'm so excited, I'm excited for your journey.

00:28:19.147 --> 00:28:26.074
I'm excited for all the things that you have coming up with the dolls and with Purpose Toys and I'm excited.

00:28:26.074 --> 00:28:28.378
I'm excited to talk to them, too, at Purpose Toys.

00:28:28.378 --> 00:28:35.634
I'm looking forward to talking to the founder because, I think that what she's doing is just really really important in this space Absolutely.

00:28:36.006 --> 00:28:38.074
Dee Dee Bryant Ford is amazing yeah.

00:28:38.074 --> 00:28:46.348
So excited to meet you and so proud of what you mean to the Black Doll community, and I look forward to keeping in touch.

00:28:46.931 --> 00:28:47.854
Thank you, yes, we will.

00:28:47.854 --> 00:28:48.536
We will do that.

00:28:48.536 --> 00:28:50.817
Thank you so much for being on the doll for no podcast.

00:28:50.817 --> 00:28:53.157
Thank you, bye, now bye.

00:28:53.157 --> 00:28:56.920
Thank you so much for joining us at the doll for no podcast.

00:28:56.920 --> 00:29:04.273
We really hope you enjoyed the episode and feel inspired by our amazing guests, as well as learn something new about the creative people within the doll community.

00:29:04.273 --> 00:29:26.479
So don't forget to visit our website at wwwthedollpreneurpodcastcom for more content and, please, we would love for you to stay connected to us, so please subscribe to the Dollpreneur Podcast newsletter, youtube channel, instagram and Facebook pages, and they can all be found at the website, wwwthedollpreneurpodcastcom.

00:29:26.479 --> 00:29:32.811
Thank you again for listening to the Dollpreneur Podcast and until next time, have a doll fabulous day.

Related to this Episode

From Gift to Global Brand: The HBCUYou Dolls Story

This blog post expands on my recent podcast interview with Brooke Hart-Jones, the founder of HBCUYou Dolls. We delve into her incredible journey, from crafting a thoughtful birthday gift to building a thriving business that celebrates Black culture …