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Hello everyone, welcome to the Dollpreneur Podcast, where I get to chat and share with you the amazing doll creators and creatives from around the world.
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I am your host and creator of the Dollpreneur Podcast, georgette Taylor, and I'm so excited to highlight the inspiring stories from the people who keep the doll community buzzing with creativity and passion.
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So, whether you're a long-time doll lover or just curious, looking for something new and creative to listen to, join us for engaging, powerful and insightful conversations that celebrate the heart and soul of the people within the doll community.
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So what do you say?
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Let's get this show started.
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Hello everybody, welcome to the Dollpreneur Podcast.
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I'm your host, georgette Taylor, and I'm so excited that you're joining us today.
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You know, one of the things that I love about doing the show is I get to fangirl all the time, and today is no exception.
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I am so honored to be joined by Dr Lisa Williams.
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She is the CEO, founder and trailblazing creator of the fashion of the fresh dolls and trailblazing creator of the fresh dolls.
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She's also a champion for diversity in the toy industry.
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From her collaborations with the Proud Family to the incredible Wakanda Forever dolls, dr Lisa has transformed how children see themselves through play and we're so excited to dive into her journey and the amazing work that she's doing to uplift representation in the doll space.
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Welcome, dr Lisa.
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Thank you so much for joining me on the show.
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I'm so honored.
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Thank you so much for joining me on the show.
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I'm so honored.
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Thank you so much for having me.
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I'm so excited to talk to you.
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I know we talked a few years ago and I know you had some things coming up you couldn't share at the time.
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But all of those things are happening for you and I cannot wait to get into that.
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But before we do, can you just share a little bit about yourself for people who are watching the dollpreneur for the first time and talk a little bit about yourself and how you decided to start getting into the doll space?
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Absolutely.
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But you know, sometimes in life you don't really make the decision.
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It's kind of like life makes the decision for you.
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So that's kind of my story.
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I choose this.
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I was actually a college professor.
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I got my doctorate from the Ohio State University.
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I was the first African-American to get a PhD in my area and when I graduated from Ohio State the Ohio State- I went on to Penn State, where I was a professor there and I was the first African-American female to receive tenure in the College of Business, and so I was really happy there because I loved Happy Valley.
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But then the University of Arkansas made me an offer I couldn't refuse, as the godfather would say.
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So I found myself at the University of Arkansas and I had not one but two multimillion dollar endowments, which made me the highest ranking professor in the world in my area.
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So, as they say, life was good.
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You know, I'm traveling the world, I'm teaching doctoral students and MBA students and undergrads, and I'm really really loving it.
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And then one day, coming back from international travel, I was just sitting on my couch just trying to relax and chill, bring it down a little bit, and I watched this documentary by Anderson Cooper.
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It was actually an updated doll study.
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And in that updated doll study he asked this beautiful chocolate skin little girl what doll does she want to play with?
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The black doll or the white doll?
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Now I knew what she was going to play with her.
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I knew she was going to say she wanted to play with the black doll, because at that time we have beautiful African-an-americans on the cover of magazines.
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We had president barack obama in the white house with his beautiful wife and the beautiful children.
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I just knew, all right, I'm just I.
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She's gonna pick, she wants to play with a black doll.
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well, I was sadly and truly sadly disappointed, because she said she wanted to play with the white doll.
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But, georgette, what broke my heart is why?
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Because Anderson Cooper then asked her why?
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And she said because the black doll skin was and, as I say, wait for it was nasty.
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But then, when I broke into tears and I'm about to cry again I was going to say that just literally gave me goosebumps Like oh man Nasty.
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Nasty, not ugly, yeah, which is a strong word.
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But then it got even worse because he then asked her do you think your skin is nasty?
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I'm about to cry about it?
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And she said, yes, sometimes I cried because this is a generation of our children coming out not knowing their beauty and their brilliance and in some respects I think I was lulled asleep because I had been so successful as an academic.
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You know I was the first to graduate the first to do that.
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So I'm thinking oh well, you know, life is good and life is good, Life is easy and we're all benefiting from this prosperity, Right?
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I think it was just.
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You know my experience.
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Right, I think it was just.
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You know my experience, Right, when I saw her it was like a rude awakening, Like, oh my God, we have not come as far as I thought we had Right and when was that?
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When was that?
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How long ago was that?
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That was not too like I'm bad with years Georgia, but like 2009-ish Right.
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Somewhere around there Not that long ago.
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Honestly, that that thought of who you are as African-American or any other ethnic group is not worthy, and I think that that's so, so detrimental.
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It is so detrimental, and I just kept thinking that if she thought that way about herself, then her opportunities in life would be limited, because she wouldn't even try.
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She would just say well, you know my skin is nasty, I'm unattractive, I'm not smart, I'm not going to go for that promotion.
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I'm not going to go to college, I'm not.
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You know, I'm not going to take advantage of life's opportunities.
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And that's what I kept feeling and thinking.
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And I was sitting on that couch like you cannot let this happen.
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You cannot let this happen.
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And so, without any money, no background in it, no experience, no internship, no connections, no investment, no money.
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I got to keep stressing.
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You can't stress that enough.
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I can't stress that enough.
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There was no money.
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We're going to talk about that too.
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Yes, no money, no money.
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But there was such a strong passion in our heart to make sure that we didn't have another generation of children not knowing the truth of who they are.
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Yeah, have another generation of children not knowing the truth of who they are.
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So that's kind of how, that is not kind of, but that is how the company was started and that's still the DNA of the company, and it's why I get up every morning, as well as the rest of my team, to make sure that no other child feels that they are not beautiful and that they're not brilliant that they're not brilliant.
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Yeah, I mean, I think that that's so powerful and I think that's what's so powerful about what you're creating with your company is the diversity of representation within the dolls that you create.
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They're so beautiful, they're fun, they're, you know, they're very approachable.
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You know, I mean, I just, I just, I really just love it.
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I just love all the things that you're doing.
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So, thank you, love all the things that you're doing.
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So, um, I know one of the missions of fresh styles was to offer a diverse representation of beauty, right?
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Um?
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So when you first started creating them, how did you decide on the design and the skin tones and the features of the dolls so that they reflect, you know, uh, the the beauty that's out there?
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How did that?
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How did that come about?
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Well, you know, part of it is being a part of the diverse community, right?
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So I'm African-American.
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Well, you know, part of it is being a part of the diverse community, right?
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So I'm African-American, so I'm blessed.
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No, no, you don't know that, right, you didn't figure that out.
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So it just meant that I am blessed to be in a community where I get to see diverse beauty and I get to see children that are gorgeous, and so I had the opportunity just to observe, just to observe my community and make sure that we got their noses right, the lips and the cheeks and the skin tones and make sure that was all perfectly blended.
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So it was representative and I wanted children of all ethnicities, yes, and so we do have African-American, and that's how we started, that's the core of what we do.
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But we also make sure that we represent blended ethnicities.
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So we have, like Blasian dolls, we have which is black and Asian, we have black and Mexican, we have Caucasian and African-American.
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We have a lot of blended skin tones and blended ethnicities represented, because I never want to hear another child say I don't want to play with that doll because the skin is nasty and then internalize that to think somehow they are nasty, so we focus on skin tones, hair, hair textures, hair colors and we just want again.
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We want to make sure that when a child picks up that doll, they can connect with it, they can relate to it and they can say, mommy, mommy, mommy, she looks just like me.
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That is the greatest honor that we get as a team is when we see a child that is just thrilled and recognize their beauty by playing with our dolls.
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Yeah, I think that's so powerful.
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I mean I am, you know.
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I mean I have children who are mixed Older son is Puerto Rican and half Puerto Rican and my grandbaby now is part Mexican, part Puerto Rican, part black.
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So I understand you know the, like you said, the representation of making sure that everybody feels that they're beautiful and that they're worthy.
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You know, because I think that is just so, so important and there are just so many kids that are.
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They do have different types of, you know, ethnicities, you know within their family, and you don't want to not make them feel wanted At the end of the day, you want them to feel wanted and you want them to feel that they're important and special and that, no matter their skin tone or their hair texture, that they're still beautiful.
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Because, you're right, it impacts so many other things in your life, not just how you look, how you feel about yourself, like you said, how you're going to accomplish certain things.
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What do you believe in about yourself that you can do?
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You know, and it starts from an early age.
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So I want to you know again, thank you for doing all the things that you do within, within your company, to make sure that that is.
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That is something that is important, so yeah, I just remember, you know, being the only black child in class.
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And thank goodness that I was raised in a family that told us, my sister and I, that our black skin was beautiful.
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Our curly, kinky hair was gorgeous.
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You know, we were taught that.
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So even though I was in a room and I was the only person who looked like me, I didn't feel less than and I didn't feel my skin was nasty and I didn't feel that I couldn't compete, and so toys is just a parent toolkit.
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It's just a part of a parent's toolkit to help educate their child about the truth of who they are.
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And again, being in that classroom by myself being the only African American, I know it's important to have a healthy self-esteem, and I know what the limitations are when you don't have that.
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Right, so true, I mean and you know it's so funny you know I deal with a lot of women.
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You know I'm the co-founder of a vice president of a women's chamber here in Gwinnett County, Georgia.
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I just love you and all the good things that you do for the community.
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I love you too, dr Lisa.
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I really do, I really do and I just your growth is just amazing to me and it's so beautiful and such a testament to you know what you bring to the table and what your passion is and and the legacy that you're leaving for everybody, but also for you and your family too.
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You know, I think that's I can literally cry right now about that, because I think that it's just so important.
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You know, I know, when I, when I, when I first started doing my own dolls, you know there just wasn't too many people to look up to.
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And so to have you, to have somebody to look up to and say, to have you to have somebody to look up to and say they've done that and know that you've created this foundation now that other people can follow, you know it just really makes me want to cry.
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It really does Gets me very emotional.
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It's just so important, you know, and, like you said, dolls are a conduit, you know, sometimes for children to share their feelings and to have those moments To be able to see a doll that looks like you, I think is so empowering and to have those moments to be able to see a doll that looks like you, I think, is so empowering.
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And I just want to say, while we're saying this, that and I stand on your shoulders the work that you did, you know that trailblazing work I stand on your shoulders, we all do so.
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It really is a community and I am sure, and hoping and knowing and seeing that there are others, that I'm standing on your shoulders and there are others are.
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I'm standing on your shoulders and there are others, hopefully that are standing on my shoulders, that are going to continue this legacy of providing high quality dolls that have built self-esteem.
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Yeah, that's so true, and thank you so much for that.
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I, you know, I'm just thank you.
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Because again well, thank you so much for that.
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I received that and I really truly appreciate that, you know, because coming out with plus size dolls back then was just like oh, what, like?
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What are y'all talking about?
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And now everybody wants them.
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Yes, it's so true.
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It's because they're authentic represent the shape of women.
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Right, exactly, it really did and it still does.
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You know, and I'm very, I'm very excited about that and I'm very excited it allowed me to be in this community.
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Then now I get to share everything that you, that you all do, being creators in this space, with so many people who, you know, never thought about the dog community or a dog creator or a toy creator.
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And I get to do that and I'm blessed because of that, you know, and I'm blessed that you, that you all, say yes to being here on the show, because it just it's something that I, like you said, I'm just passionate about to make sure that people know you continue to give back and your bright light in the world attracts so many of us to you, and that's why, anytime you ask me, it's like yes, I want to do it you ask them, it's like yes, I want to do it.
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So true, so true, so true, dr Lisa, and I really do appreciate that.
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So so I know you have you had a really significant impact with the in the in the retail space for Fresh Dolls.
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I'm going to go back and talk a little bit about when you were saying how you started.
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So when you started out, you were saying that you didn't have any money really to do this business right, you didn't have any connections really to do this business.
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So what did you do to make that happen for yourself?
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Because one, the doll business is expensive.
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Yes, this industry is expensive and I don't want her I'm not asking her to share that to dissuade anybody.
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I'm asking her to share that.
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So you understand it's not just like let me make a doll.
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You know there's so many components that go into that and the amount of money that you invest in that.
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You better doggone, be passionate about it.
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So I just want you to share a little bit about you know that story, cause I know when you shared it with me a while ago it's very, it's very touching, but I know you went through a lot to build this business.
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So I want you to share a little bit about that because that's important.
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Yes, well, you know, you're right, I had, as we just said, no money, no experience, no connections, no mentoring, no nothing.
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But I had this strong passion, that little girl's story, just it just totally transformed my world.
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And so I had this crazy passion that I couldn't let go of and it caused me, in hindsight, to do things that were truly crazy, like like, like hopping on a plane going to China when I can't speak the language.
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Right, I'm like I got to find somebody to make these dolls and there are no manufacturers in the US.
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Yeah, so I literally Google doll companies and then hop on a plane to go to China.
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Again, I can't speak the language I have no friends over there, no connections just these strange boundaries that I'm meeting with, and I didn't even realize the danger of what I'd done until I arrived in China.
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And I'm looking at the signs and I'm like, oh God, I can't read anything, I don't.
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Oh boy, I can't call anybody, I'm just here.
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And then when I got to the factories, you know, they were very adamant that I was doing it the wrong way and they were telling me that the most expensive part of a doll is the sculpt is the face, the face sculpt, and it is.
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it is the most expensive part.
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And it's also the most unique part, obviously except when you did the beautiful full body doll.
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Yeah, I did the full, yeah, full body.
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Oh, you had both.
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But as we were designing the doll with them, as I was saying, hey, this is what I want it to look like.
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It has to be authentic, the lips have to be full, et cetera, et cetera, et cetera, they kept telling me, no, no, not gonna do it.
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And I'm like, wait, no, it has to be this way.
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And they're like no, no, no, you've never done this before.
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You don't know what you would.
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Let us tell you how this industry works.
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And they said we have a complete room full of doll faces.
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Just go in there, pick one doll face that you like, we'll put brown paint on it with a pink lip on it, and then you'll have a black doll.
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And I'm like, no, that's not authentic.
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It got actually heated.
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The conversation got very heated because I was adamant that it had to be done authentically.
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That was so important to me because that little girl's voice in my head nasty.
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it had to be authentic and so what they were just trying to do is replicate a model that they've been doing for decades, and all other companies at that time, honestly, were doing so.
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Ultimately, I said, it really did kind of get kind of warm and got heated in that conference room and I'm the only person in there that's fighting for these children, and that's how I felt like if you don't fight for them right now, they're going to continue to get the same thing they've already always got.
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So ultimately I said to them this is how it's going to be.
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I'm not going to use one of your sculpts.
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I appreciate it, thank you so much.
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But we have to start from the ground up and whatever cost there is, I will have to pay it because it has to be authentic.
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So ultimately I wore them down and they agreed to do it.
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But the thing is, I had to really fight and I realized that while I was fighting there that I was in such a vulnerable position.
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I didn't realize it, but I was, because, again, I'm in another country, right, I myself have no friends, no contacts.
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I'm just arguing with these people about what I want.
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But when you're so passionate, like I said, sometimes you throw caution to the wind, and I did.
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I threw caution to and I'm kind of, and I'm glad that I did Cause.
00:17:29.377 --> 00:17:34.701
In hindsight, if I had been very logical and rational in my decision-making one I probably wouldn't have done it.
00:17:34.701 --> 00:17:36.787
I would have been like, oh my gosh, we need to do something.
00:17:36.787 --> 00:17:39.201
Maybe I'll donate money to a cause or something.
00:17:39.201 --> 00:17:40.003
So I wouldn't have done it.
00:17:40.003 --> 00:17:53.943
But then, when they were so fighting against me, I would have felt so insecure because, again, I don't know how to do this business, but that little girl was my muse, my inspiration, and that's what kept me moving forward and even when I didn't have money.
00:17:54.164 --> 00:17:55.630
That's what kept me moving forward.
00:17:55.740 --> 00:17:56.102
And even when.
00:17:56.142 --> 00:17:57.045
I had to file bankruptcy.
00:17:57.045 --> 00:18:01.169
I don't know if we'll talk about that, but even then you would think I would stop Right.
00:18:01.169 --> 00:18:03.163
You think somebody would say okay, that's it.
00:18:03.163 --> 00:18:04.806
You tried it, you gave it your all.
00:18:04.806 --> 00:18:06.368
It didn't work, Move on.
00:18:06.849 --> 00:18:14.981
But you couldn't, couldn't, and that's what I'm saying, like they, when people listening to the show, they have to know that if you have, if you don't have, your passion is not big enough.
00:18:14.981 --> 00:18:23.373
You're not, like you said, you're not going to make those choices, those hard choices, because it may cost you money, it may cost you, like I said, bankruptcy.
00:18:23.373 --> 00:18:33.951
It may cost you your car, and you know, you've heard those stories from entertainers, you know, who have been sleeping in their car because they, you know, trying to find work, but they're driven.
00:18:33.951 --> 00:18:36.608
I mean, it's still the same premise.
00:18:36.608 --> 00:18:40.150
You know, when you start to become an entrepreneur, that is the premise of that.
00:18:40.299 --> 00:18:43.627
And whether you're a doll creator or not, you're still a dollpreneur, right?
00:18:43.627 --> 00:18:51.086
Because at the end of the day, you're making this product, you want to sell this product, right, you want people to see it, you want it to be in the market.
00:18:51.086 --> 00:18:53.488
So it takes a lot.
00:18:53.488 --> 00:18:57.431
It takes a part of that part that you're trying to be creative with.
00:18:57.431 --> 00:19:08.167
You know, you have to sometimes put that to the back burner too and realize, well, now I have to balance the books and I have to make the money and I have to do all of these things even though I have a passion to be creative.
00:19:08.689 --> 00:19:11.905
And I want to commend you because it's something that you said was very, very powerful.
00:19:11.905 --> 00:19:16.346
You said your passion has to be big enough, and that is so true.
00:19:16.346 --> 00:19:24.355
I believe that if we're going to do anything and really make an impact in others' lives as well as our own, it has to be a big vision.
00:19:24.355 --> 00:19:28.211
Right, it has to be a vision that you yourself don't know how you're going to do it.
00:19:28.211 --> 00:19:32.865
If you know how you're going to do every step, it's too small the vision is too small.
00:19:33.106 --> 00:19:42.529
You got to tap into something that's bigger than you and trust God, allah, the universe, to come in and lift you up to where you need to be.
00:19:42.529 --> 00:19:45.994
And I'm here to tell you it happens that way.
00:19:45.994 --> 00:19:50.981
Don't figure out, or try to figure out the how, because the how will keep you stuck, the how will keep you.
00:19:50.981 --> 00:19:52.286
Well, I don't know how to do it.
00:19:52.286 --> 00:19:53.188
Well, I don't have the money.
00:19:53.188 --> 00:19:55.365
Well, nobody's helping me, so I just can't do it.
00:19:55.365 --> 00:19:58.263
You got to move forward anyway.
00:19:58.263 --> 00:20:04.433
When you take those steps, then again God, the universe, steps in with you and lifts you up.
00:20:04.433 --> 00:20:09.845
And all of a sudden you look back on your life, you're like oh my God, I created a dog With no money, no experience, no connection.
00:20:09.845 --> 00:20:11.449
I did it.
00:20:11.449 --> 00:20:12.332
How did I do it?
00:20:12.332 --> 00:20:18.086
I can't tell you all of it, because some of it is, you know, supernatural, some of it just takes over.
00:20:18.226 --> 00:20:19.148
Yeah, something does take over.
00:20:19.148 --> 00:20:27.045
It's so funny because, you know, I think back a lot of time.
00:20:27.045 --> 00:20:30.359
You know, when I started done projects, you know, I guess recently or maybe just in the past, but and and I get frustrated and I'm like, oh my gosh, I'm not focused.
00:20:30.359 --> 00:20:33.500
You know, I think about how focused I was when we were doing those dolls.
00:20:33.500 --> 00:20:43.089
When I was doing those dolls, we were so, like you said, so focused, like the goal was to make sure we had this doll in place, and we knew nobody either.