Transcript
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Hello everyone, welcome to the Dollpreneur Podcast, where I get to chat and share with you the amazing doll creators and creators from around the world.
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I am your host and creator of the Dollpreneur Podcast, georgette Taylor, and I am so excited to highlight the inspiring stories from the people who keep the doll community buzzing with creativity and passion.
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So, whether you're a long-time doll lover or just curious, looking for something new and creative to listen to, join us for engaging powerful and insightful conversations that celebrate the heart and soul of the people within the doll community.
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Let's get this show started.
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Hello everybody, welcome to the Dollpreneur Podcast, where we're here to celebrate creativity, passion and entrepreneurship of doll creators from around the world.
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I'm your host, georgette Taylor, and today I am so excited to introduce you to CJ Charles.
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She is the founder and CEO of the bilingual children's brand my Mother is a Superhero Yay, yes, we are and, as you know, now is a dollpreneur with the creation of the Justine Plush doll, inspired by one of her book's characters.
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So, cj, thank you so much for joining me on the Dollpreneur Podcast.
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I'm so excited to have you here.
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Thank you so much for having me.
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It's such an opportunity and it's such a pleasure to be here to talk to you and to your audience.
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So thank you so much.
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So now, before we, let's start from the beginning, because before we get to your beautiful, amazing creation, justine, tell a little bit about your background and experiences that shaped you into creating the book first, and then the doll.
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Thank you so much.
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So, everybody, I'm CJ Charles.
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I'm from Los Angeles, born and raised.
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I started writing books and stuff like that as early as first grade.
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So I used to attend Catholic school in LA when I was little and we always had weekly vocabulary words and we had to make a sentence.
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But I've always been extra.
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I didn't realize I was extra until I got older, but I've always been extra and so I would make little stories instead of just making the sentences.
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I was like anybody can do a sentence.
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So for me, when I think back, it really started right there with writing.
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And then as I got older in junior high, you know, we had a school newspaper I'd write for the newspaper.
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I would take stories in the Bible and I would rewrite them.
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Because I went to Catholic school and I realized that's when I fell in love with words at a really, really young age.
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And so I was in graduate school and we took a class on how to write books and we had a little, I think, like two weeks on how to write children's books.
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And so I was thinking about all the stuff I liked and I've always liked superheroes, x-men, superman, wonder Woman, right from the eighties but I was like I can, I can write a little book.
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So I started writing the book about 12 years ago and I know it's.
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I know the first one is always going to take longer than the ones that come.
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Just cause you know, I was just.
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I wrote eight different times.
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There's eight different versions of the story and that just was.
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They just wasn't it like I knew that wasn't it?
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So during covid, um, I had some time, had a lot of free time to sit and synthesize all those stories down to one story and and my mother's superhero was born.
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It's based on my mother, alice, so she is the superhero and I said I she, she feels, you know, she gets a whole book to herself, so she feels some kind of way.
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But, um, I'm the little girl, so I'm Justine and I'm a mother superhero and so it's just become a thing.
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So initially it was just like it was a school project, but I wrote it for my mother to say thank you for being a single mother in Los Angeles, and since we've been out the last four or five years so many mothers, the story has resonated with so many people that it really has bigger than what I initially thought of it as, and so now it's a thing and I teach, and so I can use it in my Spanish three class, and other teachers have taken the book and broken it apart and created worksheets and all kinds of really cool stuff with it, so oh, that's so cool.
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Yeah, it's become a thing, it's become a thing.
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The celebration of my mom has become a thing, which I think celebration of mom should always be a thing, right?
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I mean, I think that's no.
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I didn't know that it was abnormal.
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I didn't realize how many mothers felt unseen and unappreciated when we go out in public and people are like, oh my God, that's me.
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There's a page in the book that resonates with people.
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So that's me.
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Or you know, there's a page in the book that resonates with people.
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So my mother and I started looking at each other.
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Like you know, there's a Sri Lankan mother who feels this way.
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There was a Mexican mom you know European moms that felt this way and I was like, wow, I didn't know, this was a universal feeling and experience.
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Yeah, it's become bigger than both.
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That's so interesting though that, like you said that, you that you thought that that there wasn't, that everybody didn't see their moms that way.
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You know, I think that's really.
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I think that's really interesting.
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I know you are a bilingual teacher.
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Do you have the book in Spanish too, as well as English?
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Yes.
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So what we did was out the gate.
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I wanted to create one book because that's literally all I could afford to print.
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It really was born out of necessity, like in all honesty.
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So I had one shot at the illustrator, I had one shot at the printer, so we put the book in English and Spanish.
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So it's two books in one, the Spanish side and the English side.
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And what's really neat is that I'm the teacher in me.
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I made vocabulary words, so I would highlight a word in English and red and highlight another English or Spanish word in blue so that people could see what the translation was.
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So some people use it to help them learn, learn Spanish and yeah, I probably would do that, that's for sure.
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My Spanish was terrible in school.
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I don't even know why, and it's so funny because my, my son, is actually half Puerto Rican.
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You would think I would know Spanish.
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But yeah, girl, no, and I would, and I grew up in the South Bronx.
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So I mean, I, you, know Spanish, but but I don't, I don't, but I'm going to, I'm going to, I'm going to buy it for my, my grandson.
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So he's actually a Puerto Rican, mexican and black, so, and I think he really needs to, like, learn a little bit more Spanish, you know, but he loves reading books.
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He loves reading books and his and my and my son loves reading books to him, and, uh, and so does his mom.
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So I think this would be a great book for them to read together, because it does have the English and Spanish version, which I think will help him so much, you know, and just help so many other children too who have a curiosity of learning to speak other languages.
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Yeah, yeah, it was just born out of necessity, literally so okay, so you took, you took this, you know these, these characters, and you created.
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Eventually, you created Justine.
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So why did you feel that she was important to to create from the book?
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Because you're going from not just being an author now, you're going to creating a doll.
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So what was that transition like for you and why did you think that that was needed?
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So the transition has been challenging.
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It's a lot of barriers to this community.
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No-transcript.
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Have a doll.
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She's so cute, the character's so cute, the character's so cute and I think the character is cute.
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But that's me, you know, putting my heart into it.
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So I, you know, of course, like seeing your ugly baby, you think that's so.
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Um, more and more people have had this wonderful reaction to her, and so I just started looking into how do you make a doll.
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I didn't know anything about making a doll.
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I've made dolls out of old socks as a little girl you know watching my girls Homemade dolls, right, whatever little material I had in the house, you can make a little doll from that.
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But I hadn't had my own and as a little girl I only had, um, I had two black dolls growing up and they're the same two black dolls I've had for 40 years, um, and they're not ugly, but they're not as cute as I knew.
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I see the little black girls in my class are cute, or the little black girls are cute, but they're they're my dolls.
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You know, I love them.
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Even the cabbage patch doll that I had, she's literally just the white version.
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But cabbage patch doll that I had, she's literally just the white version but a brown skin and that's it.
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So cabbage patch, how old am I?
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We won't tell, but I just decided that.
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You know, I didn't see any black plush dolls on the market.
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So I saw black linen dolls.
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There's molded dolls that are black, but there's no, there's not as many plush that I saw.
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That I thought was really cute.
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So I said well, you know, let me just.
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I just went on, went online and I started typing in how to make a doll and, you know, chinese companies started coming up.
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So, I started.
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They said contact me, so I started contacting them, asking them how much for a sample and I didn't have any schematics for her.
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All I had were the pictures that my illustrator drew.
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So I sent a front and a back.
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They sent back some samples and I was like well, how much?
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You know how much is a cluster, let's do it.
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So it really.
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It just was simply.
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I looked up how to do it and I just followed the steps, literally wow, that's, that's very, that's very creative.
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It's so funny because I remember when I was doing, uh, the plus-sized dolls with, with my friend, audrey, the big beautiful dolls I pretty much did that too there was nobody really who was doing especially dolls, dolls that were like mine, like the ones that we created and I literally just went into the toy aisles and I started flipping over all the boxes on the vinyl dolls and I was like, okay, who manufactured this?
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And there was a company that was in Maryland called Integrity Toys, and we called them, we cold called them, we want to create this doll.
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You know, do you have time to spend with us?
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You know, and sometimes, like you said, you have to go and just do it, you have to just do the action, whether you know anything about it or not.
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You know, and I really applaud you for that, because that step alone can be kind of devastating for people like, oh my gosh, I can't find the right person, I can't find the right company, how do I get this started?
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And so many people have these ideas in their heads.
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You know, and it's so good to see that you took this, you know, because people were asking for it and you said I've never done it before, but guess what?
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I'm going to do it regardless, you know.
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And you know, the amazing thing is that I tell people all the time people ask me questions all the time about the whole process.
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If you see the process, god will bring somebody in your life to continue the process for you, help you, whatever, and so, as I, so, I had all these samples and this is a true story.
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So I found this girl on Instagram and she crocheted and.
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I crocheted all because the manufacturers in China said all these things and I can't do all that right now.
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So this was justine, prototype number one.
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She stitched her and she mailed her to me and I said that's pretty good.
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I was like she's pretty cute.
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Then I found these people in Peru who knitted dolls.
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So then they made this version and I was like.
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I was like, no, but we're getting one.
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Then I found somebody in China who said, oh, we can do a really quick sample, but this don't, don't judge my baby, but this is the Chinese version of her.
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And then finally I found I'll show you guys in a second I found the people I could do that one with.
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But in my search, in my journey of all the different Justines, I found a company and a young lady, african-american company, called the Toy Creators Academy.
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Yes, I love her.
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She was on one of the other shows that I was doing.
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I love her.
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I'm going to have her back.
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Yes, Agel Agel is the truth.
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I haven't taught her.
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My journey with the doll was about two and a half years.
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I found Agel about a year into growing it up she Doing some amazing things, and her connection to the toy industry you know she worked with Toys R Us are very high up on the sales chain.
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She has so many patents, she is a treasure trove of information and her program was so affordable Some people's programs I'm like I can't afford that, even on my good month.
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Right, right, you'll teach a girl Look.
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Right, I'm like I'll tell you.
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No, she was fantastic.
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So we actually did a consultation first.
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I said, well, let me just talk to this lady before I invest any more money into something else.
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And we got on the call.
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She herself got on the call.
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Get the three versions I had.
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She told me to stop making stuff.
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She said I'm gonna need you to stop making stuff.
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She was like let me give you a list of people to reach out to.
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I've already vetted them.
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Call them.
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So if it wasn't for her, I don't know where I would be.
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You know, in this state.
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So she definitely was a blessing.
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And there's so much to this making a doll game.
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I know it is girl, I know it is.
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I'll just look at him oh this is so cute, like there are, so there's so much.
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So many components of that and so and so many things you have to really consciously think about.
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You don't that you don't think about?
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You know, and we, you know, I have this doll printers all the time, and I think a lot of times people say I want to make a doll, I want to do this, and I don't think.
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First they know the actual investment that it takes to bring a, to bring a doll to market and then to get about marketing it.
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It's just a whole nother beast, you know.
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So, um, yeah, yeah.
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So.
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So when you entered the doll industry and industry or the toy industry I should say, creating a doll, plush doll, and you learned about all those things, what surprised you the most about that?
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Because I know you probably had no clue what that meant, right?
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So what surprised you the most?
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cost the self-investment if you have to do it on your own, if you don't have, you know if you're not in a licensee agreement.
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And the second was how many people associate so much negativity with a brown face on a doll package and how they assume that it's not going to appeal to the masses because it's a black doll.
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I mean, we get it all the time with the characters.
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So many people walk for as many people as love the book.
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There is as many people who walk by and they give us a stinky face because of Black characters.
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They haven't even read it because it's a.
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It's a good story.
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They haven't even read it.
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They haven't seen the quality illustration, nothing but just just the physical turns some people off, not all of a sudden, and some people are really surprised at how children of other ethnicities and other genders I think it's only a girl brand People are usually surprised at how many people say oh my God, mommy, she's so pretty, who don't look like us.
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People are usually shocked by that and I'm like well, that's the universal appeal to the story.
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It's not about the outside, it's about how people feel on the inside about their mother, and that's what some people are missing.
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Wow, that's so.
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Wow, you know.
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You know what I mean and they're all very much connected.
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That's it.
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It's the human side of that.
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It's all connected and the fact that we're still having these issues, you know, like you said, about having brown dolls or faces on you know products is just mind blowing to me.
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You know, in 2024.
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It really, is it really?
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is, but that actually propels us.
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Anytime my mother and I are in an environment where people are being that type of way.
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We always have a great sales day, yeah, so that's how we know it's going to be a good day.
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We're like, oh, got a hater in the ministry.
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We're going to do good today, so that's how we know it's going to be on Thursday.
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We're like, oh, got a hater in the ministry.
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We're going to do it today.
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Well, it's past morning, it's so true.
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You know, when Audrey and I were doing the doll shows back in this was 1999, 2000.
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It was very much like that.
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There were not very many African-American dolls anywhere, especially in the vinyl industry, right In the fashion doll world industry, right In the fashion doll world, and what we found was very interesting because people would talk to us when they thought we were selling the product and somebody else did it.
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Yes, when they found that we were the creators and the owners of that, the conversation was so different.
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Yes, so it's really so interesting.
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So 24 years later, it's exactly the same.
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Right?
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This is what I'm saying.
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Two different people shared experience.
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What is that about?
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That's how you know it's a real thing.
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It's a real thing.
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It really is.
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But you know we could be down that rabbit hole forever.
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But anyway, let's talk about this Balancing your career and your creativity and your business right as a teacher.
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I know you don't have a lot of time because I mean, you know you're either creating lessons, you're doing things even during the summer.
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I'm sure you still focus on being a teacher for the next year coming.
00:15:45.477 --> 00:15:49.172
So how does you creating this book and a doll now?
00:15:49.172 --> 00:15:52.639
How does that balance in your life and how do you manage that balance?
00:15:53.341 --> 00:15:56.413
So, if I'm being honest with you, it's not too much of a balance right now.
00:15:56.413 --> 00:16:04.841
I'm tired, sleepy, no, but I have two full time jobs and I accept that because this is what this is my future.
00:16:04.841 --> 00:16:07.482
Like I know, this is where I'm going, this is where I'm going to retire from.
00:16:07.482 --> 00:16:09.465
This is I'm going to be 90 years old still doing this.
00:16:09.465 --> 00:16:11.866
This is an industry with no age on it, in my opinion.
00:16:11.866 --> 00:16:52.480
No-transcript in my company where I can say no to too many opportunities because, we need to.
00:16:52.500 --> 00:16:53.171
We need the exposure.
00:16:53.171 --> 00:16:54.793
We have to get out there and so so.
00:16:54.793 --> 00:16:55.455
I accept that.
00:16:55.455 --> 00:17:00.303
You know I'm not afraid of hard work because I know that it won't be much longer where I have to work six and seven days a week.
00:17:00.303 --> 00:17:04.580
It's a little unbalanced right now, but, um, but I'm still, you know I'm.
00:17:04.580 --> 00:17:09.230
You know teaching is easier because I'm not, excuse me, I'm 19 years into being a teacher, so I have everything worked out.
00:17:09.872 --> 00:17:13.718
It doesn't really require too much thinking on my part anymore, just the preparation organization.
00:17:13.718 --> 00:17:18.744
But this is my love right here, like I am so in love with this whole journey.
00:17:18.744 --> 00:17:22.836
So it's work, but I don't feel like it's hard work.
00:17:22.856 --> 00:17:27.594
So that's the difference, right, so it keeps you inspired.
00:17:27.594 --> 00:17:37.273
I was going to ask you, like, how do you stay inspired and keeping your creativity flowing, you know, especially when you do face challenges with your business or growing it or marketing it?
00:17:37.273 --> 00:17:43.305
But I guess, like you were saying, it's really, it's a part of love that you have for that.
00:17:43.305 --> 00:17:44.779
So, yeah, yeah.
00:17:45.009 --> 00:17:46.971
So we're never selling this IP, this IP.
00:17:46.971 --> 00:17:50.141
I might sell some other IPs in the future, but this one stays in the family.
00:17:50.141 --> 00:17:53.260
But I think my creativity and my inspiration.
00:17:53.260 --> 00:17:56.511
I'm starting to get pictures now from people around the nation and around the world.
00:17:56.511 --> 00:17:58.296
We just sold a couple of dolls and I'll show you in London.
00:17:58.675 --> 00:18:00.298
I'm starting to get Congratulations.
