Transcript
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Hello everyone, welcome to the Dollpreneur Podcast, where I get to chat and share with you the amazing doll creators and creatives from around the world.
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I am your host and creator of the Dollpreneur Podcast, georgette Taylor, and I'm so excited to highlight the inspiring stories from the people who keep the doll community buzzing with creativity and passion.
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So, whether you're a long-time doll lover or just curious, looking for something new and creative to listen to, join us for engaging powerful and insightful conversations that celebrate the heart and soul of the people within the doll community.
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So what do you say?
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Let's get this show started.
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Hello everybody, welcome to the Dollpreneur Podcast, where we celebrate the creativity, passion and entrepreneurship of dollpreneur Podcast, where we celebrate the creativity, passion and entrepreneurship of dollpreneurs around the world, those who bring dolls, toys and stories to life.
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I'm your host, georgette Taylor, and today I'm so excited to chat with Annette Bentley-Smith.
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She is the founder of Storytime Plush Tales and the creator of Kobe, a plush doll character with a powerful story to tell, and I want to welcome you, annette, to the Dollpreneur Podcast.
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Thank you so much for joining me.
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Well, thank you so much for having me.
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You're so welcome.
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I'm so excited to get into your journey about you creating this beautiful plush doll.
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Can you just share a little bit about what inspired you to do this and how did Kobe's story come to life?
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My journey actually started as a writer.
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I have self-published many, many, many books and that I published I self-published through Amazon back in 2015.
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So my journey started out as a children's book author Okay, nice.
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But then my grand doll came along.
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What did you call her?
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My grand doll?
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I love that.
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Your grand doll came along.
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What did you call her?
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what do you call her?
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My grand, my grand doll?
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I love that, your grand doll, that is so sweet yeah, um, so she came along.
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She is now 13, going on 30.
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I think she's my mama, um, but she came to me when she was around four years old.
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We were actually sitting amongst my plush toys.
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Because I love stuffed animals, I actually have about 100 of them.
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I know people say huh, wow, that's a cool collection.
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Cool collection, though.
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But we were sitting there.
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Cool collection, though.
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But we were sitting there and she um, being that we didn't get to see her often because, unfortunately, she's a product of divorce and so we didn't get to see her often.
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And so she looks at me, she says, nana, I wish you could be here to read to me every night.
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And, um, I looked at her and I said, maybe somebody will create something so that I can.
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Well, little did I know that someone was going to be me.
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Years went by I think she may have been around nine, I think eight or nine years old, and I came up with Kobe, hi Kobe.
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So Kobe doesn't actually have my voice, it has a voice of two other voice actors.
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Voiceovers.
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I think, but my voice is by way of the download.
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Kobe has a feature where you can download your own content.
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Nice, okay, so Hot Plush Kobe has my voice.
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As far as our favorite song is, you Are my Sunshine, that's cute, so I sang that to her on there and and I read um some stories to her.
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That deals with you know being away and right um, you know some stories that were that's relatable to both of us, and I think there's one other personal song on there.
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So Kobe has that wonderful feature and that's what a lot of people love about him is that a child can, when they are away from their loved ones for long periods of time, they can draw comfort and solace knowing that they can be close to that person by way of their, their voice and whatever stories they want to share with them through that.
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Yeah, any songs, any stories, any personal messages.
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And it has five pre-recorded stories on there that I've written and soothing music, volume button, headphone set.
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It actually holds a photograph book, oh can put their own, like a wallet size picture in there.
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It is detachable so you can lay on it as a pillow.
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Oh, that's so cool.
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I love it.
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I love it.
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The more you were talking about, the more I just got so sentimental about it, because you know my my, you know he lives in Texas and I'm here in Georgia and you know it's like you said, it's just really hard to constantly be there.
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I mean, yes, even with video, but still, you know everybody's lives are busy, so you can't assume, you know, that you're going to hear from them every single day, right?
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And of course, you know, when he was here, I, you know, I made him a little bed.
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You know I had a little pillow, all that stuff, and it'd been so cool to have something like that there.
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You know, even though he was here just to be able to still have him connect with me, you know, when he's in his room trying to go to sleep.
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So I love that, I think it's beautiful.
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I was going to ask you, you know how this story, how does the plush tales, blend storytelling with the, with the toys?
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But because you are a storyteller and you are an author, I understand how that works together seamlessly, you know.
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But I would like to ask you, um, as a creator of a, you know, plush doll character, what challenges have you faced in bringing a kobe uh, you know in the world that he's in to market.
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How challenging has that been for you.
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Well, it's been challenging because I'm a solopreneur so I had no idea how to get this started.
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When I did get it started how to run, how to start a business, how to run a business, how to go about having Kobe created the marketing side of it has been, oh my goodness, the hardest.
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Funding has been very hard, trying to get been able to get a couple of grants to get me started but I am in need of more grants, you know, because there's a lot of other things that I want to incorporate with Kobe.
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So that's been a challenge, just being a solopreneur and wearing all the hats.
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I'm just a creator, all I want to do is write and create.
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I want to hand the hats off to someone else, to another team, so it's just been really challenging trying to get a team you know together to build my brand.
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Yeah, I understand that.
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So I had a couple who was on the show, ricky and Kia Davis, and they do a doll called the affirmation early affirmation dog, and they were talking about the same thing.
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As far as you becoming being the creator and I think that is so true of most entrepreneurs right, they create, that's what they do, and when they have to switch that over to becoming more in the entrepreneurial business, part of that is the challenge, because that's not what they thrive on, right, they thrive on creating something, and not necessarily.
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You know numbers and budgets and and and everything else that goes with you being a entrepreneur marketing all those other things.
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So, yes, you do.
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As a creator, you do have to wear these multitude of hats.
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You know that sometimes it's just not as fun as creating.
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You know it's just not.
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You know, so I understand.
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So when you say you didn't have any experience in doing any of this, how did you start?
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I mean, when you, when you thought about creating this, what was the first thing that you did?
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To say, okay, I'm going to get this moving?
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The first thing I did to get this moving was start following other entrepreneurs and seeing what they were doing the ones that are that traveled the road that I'm traveling, and on the way back I stopped them and said how did?
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You do it and this really getting advice from them.
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Google became my friend on a lot of research and just really getting advice from them.
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Google became my friend doing a lot of research, hiring different toy creators to help me with the business side of it how to do different things.
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That's really how you got started.
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How was it for you finding manufacturing, because I know that's really, that's really how how you got started.
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How was it for you, uh, finding manufacturing because I know that's a big challenge and distribution, because, uh, the numbers that they usually require you to produce in your first run and sometimes it can be challenging for, for first time, yeah, you know entrepreneurs or entrepreneurs.
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So how was that manufacturing, distribution for you?
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Well, that was hard in itself.
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The first person I had took advantage of my lack of knowledge and I lost a lot of money with the first manufacturer.
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They didn't create my plus correctly.
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I couldn't get my money back, and so I found a lady that was making toys for McDonald's and different restaurants, so she gave me advice and helped me find another manufacturer that did a small run for me.
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I just wanted to see if Kobe would thrive or if there was a need for him, and I see the need, but now it's just a matter of it becoming making him a house name.
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So now I'm actually on my third manufacturer because that manufacturer.
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They made the plush properly, but they don't.
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What do you call it?
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Is it drop ship or send to stores?
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You know, yeah, you got to be able to send the place to store.
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They only sent to you, to you, Right, exactly.
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So I had to find another manufacturer, so that took some months.
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Yeah, yeah, it could take.
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It could take a long time back and forth, but you know, even with all the technology we have, still you have to deal with something that's probably overseas.
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So that does take a lot of time to do that, you know.
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Um, so when you said they did a small run, what was the?
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What was the first run that you did?
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the first run was only 200 wow, that's amazing, yeah they did 200 the manufacturer that I have.
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now theirs is 500.
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Okay, so I am working on because I made some changes to Kobe so he looks the same, however he has.
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Now he has a pouch in the back.
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Oh nice, that will hold a book.
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I am doing a series with Kobe going on from state to state um.
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He will come in different colors.
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Whatever the state color is, that's the color kobe will be, um, and it has the back strap so that kobe can go wherever the child goes.
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And the original Kobe is 16 inches and this one is 14.
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Oh, wow, okay.
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So he's smaller, but he carries more things.
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Right, I love the design on that.
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That's great, thank you so it kind of looks the same, but just got a couple of small changes.
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But their run starts at 500.
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I am juggling options here, like I'm trying to a sponsorship to get that, because I won't I can't place an order till I've reached that 500.
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So I'm trying to come up with different ways to be able to get that number, okay, and speaking of speaking of that, how, how have you been marketing him?
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Like, what have what has been the, the um, the areas that have done really well for you and what have been the areas that haven't or have you not been able to do enough to know, to know what that is?
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I haven't been able to do enough to know, um, right now I'm I'm across all social media Facebook, instagram, tiktok, linkedin which is how I found you on LinkedIn how plushes are effective for children, you know, like for autistic children, children in the hospital, for children whose parents are incarcerated, who are deployed just just trying to show how Kobe is effective in all those different areas.
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That's, that's really good.
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It's so funny Like you literally led into my next question, which I think is brilliant, cause I was literally going to ask you, you know, how do you see plush dolls, or you know, like Kobe, fitting into the larger toy and doll industry, and and and what unique role does he play in a child's development?
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And I kind of think you just mentioned a little bit about that.
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So can you expand on that?
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For me, that would be great, just mention a little bit about that.
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So can you expand on that?
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For me that would be great.
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Well, for one being that it has the stories on there.
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My stories are really the pre-recorded stories.
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They're unique.
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They're not the C-spot run kind of stories, although those are great stories and kids learn from it.
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But my stories have, like I will say I don't know if I should say lessons, but values that they can learn from and, of course, if they have the book, they're learning to read along with the book.
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So they're building their vocabulary, their language along, you know, along with learning the different values that each of the books have?
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Okay, and you mentioned something about children with their parents in the service and things like that.
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How does that really help in their development?
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You know, how does having something like what you offer, you know, to the parent help them when their parents are away?
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know, to the parent, help them when their parents away.
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This comfort, by way of comfort, hearing their parents voice, um, depending on what that parent puts on there, will go a long way with that child.
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You know, because it has the the module has.
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It's not like your typical 30 second like some plush have, like only 30 seconds.
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This is large.
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You could put a large amount of content on there.
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So, like one parent put Bible stories, I was able.
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She purchased two of my cobies and I put 50 Bible stories between the two, 22.
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You know, depending on the content that the parent puts on there when they're deployed really depends on how much they can benefit from it.
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Along with the soothing music and being able to look at a picture of their parent while they're listening to soothing music or listening to their voice, will bring about comfort, will relieve stress right, I love that.
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So how does how do they go about doing that?
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When they get kobe they they just download their voice to the to the toy.
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How does that work?
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And it comes with a USB cord so they can.
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Either there are a lot of sites on the computer that you can use to record your voice, or you can use your phone and save it to your computer, okay, and just download it and he has.
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There you go.
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Oh, that's cute, that's the download button.
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So that signifies which hand to use to match the button to play the content that they put on there.
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That is so cool.
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I love it.
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I mean, okay, coming up with a plush doll is one thing, right, we're coming up with something like that that really is very interactive and allows the person who's getting the plush toy like their parent or grandparent or whatever to utilize it and then put everything together and give it to their child, I think is just really phenomenal.
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I mean, I'm listening to you talk about it and I'm like, really, okay, I'm thinking you know, I just like, wow, that's so cool.
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So how did you decide what was really needed for this idea that you had?
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The statement that she made then I wish you could be here to reach me every night was like I need to come up with a way so that that can happen, so that she can hear my voice.
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And but as I was creating, just different things started coming to mind.
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Well, they're gonna need a way to hear their loved one voice, that the volume needs to be there.
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Um, I was, I don't know.
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I'm just, I'm very creative like that.
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So as I added one thing, another thing came into mind, and it was just.
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At first I thought maybe I was putting too much, and then I said, well, maybe not enough.
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So, until it all came together, OK, so now that your granddaughter is not six or nine or she's 13.
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Okay, so, now that your granddaughter is not six or nine or she's 13,.
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But when you created it, was she still nine.
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Was she still about nine when you actually got a prototype?
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How old was she then?
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When I got my first prototype I think she was eight or nine- Eight or nine?
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okay, how did she respond to it when you presented it to her?
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She loved it, the fact that it had my voice on there and it had the songs on there, especially you are my sunshine.
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Yeah, she, she loved it.
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Now she's at 13, she's doing something totally different, but she knows Colby is always here for her with my voice on there.
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So she, you know she, she loves that.
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Yeah.
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That that idea came from that little one sentence that she said so.
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Yeah, that she must be really proud of that.
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So that's, that's wonderful.
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So what has been?
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I mean, I know you've had some of the challenges when it comes to, you know, manufacturing, distribution, and I just want to say, you know, I want to thank the people who have helped mentor you, because that's not easy either, you know, finding people who are willing to share information.
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You know, when it comes to manufacturing and distribution, it's sometimes, you know, it's just well-guarded secrets that people do keep, but, you know, I'm so thankful that they decided to share that with you and so you can bring you know Kobe to life.
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So let's talk about some of the costs that go involved, that are involved in this, because, being an entrepreneur, solopreneur, entrepreneur most of the time we are spending our own money to have this happen, for you know, for something to come out of our heads that we're passionate about, to have a physical representation of that.
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So what were the challenges when it came to, you know, creating it monetarily?
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You know, was it really?
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I mean, did you find yourself like thinking about, oh my God, I need to like, get a loan?
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I need to like, oh my God, mortgage my house?
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I mean, I've had those stories already, so I know it can be really challenging, you know, to keep that going.
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How was that for you?
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You said it.
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All the above my house has been.
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I said I'll never pay it off because it keeps funding me.
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That's so true, yes business loans.
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But the hardest thing is well, I guess I'm further.
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I guess I could say I'm further along than most people only have an idea.
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Yes, I actually have a product.
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Yes, but it's like I've spent so much to get where I am now and now it's like where?
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Spent so much to get where I am now and now it's like where do I go from here?
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How I can't.
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My house is going to take legs and leave if I keep, if it doesn't start.
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Bringing back money.
00:21:06.213 --> 00:21:09.221
Yes, yes, recouping all that money.
00:21:09.422 --> 00:21:10.992
Right, right, my husband is going to leave.
00:21:10.992 --> 00:21:12.882
If I don't do something, I think you'll be good Iouping all that money.
00:21:12.882 --> 00:21:14.328
Right, right, my husband's going to leave about something.
00:21:14.951 --> 00:21:18.474
I think he'll be good, I think he'll stay there, but it is.
00:21:18.474 --> 00:21:28.932
It is a challenge and it's really, you know, it's really not just time consuming but it takes a lot of money to do this you know it does a lot the more you know entrepreneurs.
00:21:28.952 --> 00:21:30.555
You know entrepreneurs I talk to.
00:21:30.555 --> 00:21:48.042
You know I really try to ask them those questions because I really want people to know that, yes, even though you're creating a doll or a plush toy or whatever that may be, it is still a business and it requires a lot of money going in and it requires a lot of money to sustain that.
00:21:48.042 --> 00:21:51.619
And again, like you said, you spend that money up front to create the doll.
00:21:51.619 --> 00:21:54.439
Now it's like I don't have no money for marketing, like, how does that work?
00:21:54.439 --> 00:21:57.634
Right, spend more money to market that.
00:21:57.634 --> 00:22:08.698
But again, that goes with part of being a business owner and I think a lot of times being a creative person, you don't think about those sides until now you have a product and you're like, oh crap, now I need to do something with this.
00:22:08.698 --> 00:22:19.675
You know I need to be able to figure out a way to, like you said, recoup some of that money and you know, and be able to yeah make money from my investment, you know, because it is an investment.
00:22:20.230 --> 00:22:22.839
Yeah, I'm looking for a return on my investment.
00:22:22.839 --> 00:22:25.457
That's the best what I was trying to say.
00:22:25.457 --> 00:22:28.651
Actually, I don't know.
00:22:28.651 --> 00:22:36.239
Well, I've been researching, trying to see if I can find someone that will work on commission.
00:22:36.239 --> 00:22:51.674
If they believe enough in their work and what they do, their expertise in selling and marketing, they will be willing to work on a commission basis.
00:22:51.694 --> 00:22:52.238
I've been looking at that.
00:22:52.238 --> 00:22:52.740
That's been challenging.
00:22:52.740 --> 00:22:53.301
Have you did a GoFundMe?
00:22:53.301 --> 00:22:54.385
Have you done that already?
00:22:54.890 --> 00:22:55.951
I've tried to do it.
00:22:55.951 --> 00:23:03.625
If you don't have a large following, a large backing, that's hard.
00:23:03.625 --> 00:23:17.280
People make it look easy and I tried to do a GoFundMe with when I first started my books Right and that I tried twice and that didn't go well.
00:23:17.280 --> 00:23:23.442
So I'm a little kind of you know, frustrated and scared to do it again.
00:23:23.609 --> 00:23:29.403
But, like you said, I think there are definitely always some other things that go into play that make that happen for people.
00:23:29.403 --> 00:23:39.117
Definitely, one is a huge following and I know some people will say, okay, you don't have to have a lot of people because I have dedicated 100 people to move your things forward.
00:23:39.117 --> 00:23:50.519
But the bottom line is people want to be part of things that are huge and I think a lot of times they don't think about where people started at or need to start at to make them huge.
00:23:50.519 --> 00:23:52.076
You don't just be huge.
00:23:52.076 --> 00:24:02.759
There's a process in that and I found that to be really, really challenging for other entrepreneurs, especially if you don't have your dolls on the shelf, if you're not in a toy store where people can actually see you.
00:24:02.759 --> 00:24:05.077
You know, how do they know that you're out there?